Running a promotion only works if fans know about it. Because ticketing platforms don’t share attendee emails, you won’t know exactly who’s coming to the show ahead of time. The key is weaving the promotion into the channels and touchpoints you already control — before, during, and after your shows.
Key Terms
1. Promo QR Code / Link - Provided by Single for every campaign. This is your starting point for signage and marketing assets. Use the shortlink or matching QR code on flyers, digital screens, social posts, or emails. When fans scan or click, they land on your promo signup page.
2. Redemption Code - After a fan enters their email on the signup page, they’re automatically redirected to their unique redemption code. This is what the merch rep scans at checkout to apply the discount or freebie.
➡️ In short:
Promo QR/Link = how fans sign up (we provide this).
Redemption Code = how fans redeem at the booth.
Pre-Show
Use your existing fan channels so fans know to look for the offer when they arrive.
Best touchpoints:
Email → Add a “Claim Your [Offer]” button in tour merch, ticket, or presale emails.
Social Media → Share posts or stories teasing the offer with the promo link.
Fan Club / VIP Lists → Give early heads-up to your most loyal fans.
Presale Signup → Layer the promo link into presale messaging and flows so fans know to look for it at the show.
During the Show
Onsite is where most redemptions happen — so visibility matters.
Best touchpoints:
Physical Signage: Flyers or posters at the merch booth (QR front and center).
Digital Screens: Venue entrance or between sets.
Set Transitions: Quick mentions while the stage is changing.
Artist Callout: A one-liner from stage goes a long way.
✅ Pro tip:
“Take a pic of the QR — scan it, sign up, and get your free sticker/10% off at the booth tonight!”
Or: Snap a crowd pic and tell fans you’ll post it later — anyone who signs up can grab the offer at the booth as part of it.
Post-Show
If the promo runs across multiple dates, keep momentum rolling.
Best touchpoints:
Share recap content from night one (with a reminder it’s live at other dates).
Reuse the promo QR code in socials or follow-up emails.