Promotions let you incentivize fans at the merch table while capturing sales data directly into Shopify.
This article explains:
The offer types supported in atVenu Register
Chart-eligibility guardrails
Recommended defaults to get started
👉 For help deciding which promo best fits your goals and fans, see Guide: Choosing the Right Promotion.
Offer Types
Percentage Off
Examples: 5–10% off all merch, 10% off entire transaction
Why: Simple to explain, easy for staff, chart-safe if albums stay above Luminate’s minimum price
Best for: A universal, low-friction option most tours can run
Dollar Amount Off
Example: $5 off when you spend $50+
Why: Tangible savings fans feel more than small % discounts
Best for: Tours with higher-priced items (hoodies, vinyl, jackets)
Important: Applies to the entire transaction; cannot be limited to a single SKU
Free Inventoried Item
Examples: Free postcard with QR code; spend $75+, get a poster
Why: Adds perceived value, clears stock, creates loyalty moments
Best for: Tours with diverse merch lines or larger order values
Important: Item must be inventoried with a dollar value
Guardrails for Chart Reporting
Albums must stay at or above Luminate’s minimum price
Avoid album-specific promos (❌ “Buy the album, get a free shirt”)
General discounts are safe (✅ “10% off all merch”, “$5 off $50+”)
Spend-threshold promos are usually accepted, but confirm with Luminate if unsure
Suggested Defaults
Most tours: 5–10% off all merch (simple and chart-safe)
Upsells: Spend-threshold freebie (poster/tote) to lift basket size
Avoid: Any promo tied directly to album purchase if aiming for chart eligibility
Next Steps
Now that you know what’s supported, see Guide: Choosing the Right Promotion for help matching these offers to your goals, venue size, and fans.