Promotions (currently in beta) connect show-day merch sales to fan data — turning anonymous booth transactions into known fans in your Community.
There are two steps to get started:
Step 1: Apply for Promotions (Beta)
Submit an Application to join the Promotions beta.
Our team reviews and approves requests.
Once approved, your artist’s Single + atVenu accounts will be enabled for Promotions.
Step 2: Submit a Campaign Setup Form
After approval, complete the Campaign Setup Form. This gives us the info we need to configure your campaign and sync Single with atVenu.
What you’ll need:
Account Info – atVenu account name, merch rep contact + email
Tour Details – tour name, routing file, dates (all/select/excluded)
Promo Setup – offer type (discount / free item), spend thresholds, redemption limits
Redemptions & Limits – total # per show, limits per QR code
Step 3: Configuration & Training
Once you submit the intake form, our teams handle the full setup while Promotions is in beta.
atVenu
Creates the Promo in Register and syncs it with Single
Trains your merch rep on how to run the Promo at the booth
Single
Sets up the signup flow and generates the codes fans will use
Provides guides and examples to help promote the offer before and during shows
Step 4: Go Live at Shows
Fans scan the QR code → sign up (email captured) → redirected to their unique QR code → redeem promo at merch table.
Customer and purchase data flows back to Shopify via Single.
You now see who bought what and get LTV visibility across online + tour spend.
Lead Time Requirements
Submit setup requests 2 weeks before the first show.
This allows time for configuration, testing, rep training, and device setup.
Next Steps
Apply once for Promotions access
Submit a setup form for each campaign/tour
Our team confirms, configures, and supports you through launch