Sent immediately after a successful purchase

Includes order details and download/access instructions

Sent when digital products are ready for download

Contains download links or streaming access information

Sent when a customer joins a membership program

Includes welcome message and access details

Sent before a membership is due for renewal

Reminds customers of upcoming charges

Sent if a membership renewal payment fails

Provides instructions for updating payment information

Sent when a customer upgrades, downgrades, or cancels their membership

Confirms the changes made to the membership

Sent when a new post is published, if the store turned Notify Members on for it

Goes to members whose tier includes the post, and shows who wrote it

One per member per post, ever

Comment on your post — to the post's author, when anyone comments or replies on it

Reply to your comment — to a fan, when someone replies to their comment

Fans control these on the store, under My Account → Email Preferences

Sent to members on tiers below a locked post, when the store sets that post to Public Preview with Notify Members on

Shows the title, an excerpt and an upgrade link — never the post's real content

Sent when you update a product the customer has purchased

Informs about new versions, additional content, etc.